Denim is a relatively thick and sturdy material consisting of a twill-threaded cotton. Denim sometimes can also include both polyester and elastane. As a material, denim is usually used for jeans and denim jackets. Denim is great at giving a cool look... the unique denim edge.
Denim can be hard on the environment with a very high consumption of water. The manufacture of one pair of jeans uses 7.000-8.000 litres of water, and the indigo dye is hard on the environment if not kept in a closed water system. Because we partner with the better cotton initiative to improve cotton farming globally, we also make sure, that the water is used efficiently.