Material guide


Wool consists of the coat of different mammals, so the price can also vary a lot. It is an incredibly versatile material that is naturally odour resistant, impressively moisture wicking and has good temperature-regulating properties. 


Pros:              Temperature regulating, in both hot and cold weather. Keeps its wearer warm even if it gets wet. It doesn’t smell and it’s naturally bacteriostatic. 

Cons:            Expensive, some types of wool are itchy when worn directly against the skin.


TIP: Wool has a self-cleaning property. The garment can be aired instead of washed


Environmentally-responsible alternatives (we’ve chosen to focus on)


RWS - Responsible Wool Standard

RWS is an independent voluntary organisation that ensures that the sheep are treated well in respect of their freedom, and also ensures best practice in the management and protection of the soil.


Cotton is a natural fibre that is picked from cotton plants. It is used in many textiles ranging from jeans and T-shirts to shoelaces.


Pros:              Cotton is soft, comfortable, flexible, breathable and absorbent.

Cons:             Very uniform look, absorbs a lot of water/perspiration.


Regular cotton:

Conventional cotton is the most commonly used type of cotton - also called “traditional” or “regular” cotton. The production of regular cotton requires heavy use of fertilizers and other chemicals, not to mention a lot of water.


TIP: Cotton opens up at high temperatures, making it good for washing at high temperatures. (Always remember to read the washing instructions on the garment)


Environmentally-responsible alternatives (we’ve chosen to focus on)


Organic Cotton:

Organic cotton means that the cotton is grown without the use of pesticides and fertilizers, much to the benefit of our planet and the people who live on it.


BCI – Better Cotton initiative

BCI is an organisation that educates cotton farmers to obtain the best result from having cotton areas. There is focus on using less fertilizer, pesticides and water.


Is a regenerated wood-based fibre, but it undergoes more chemical processes than other natural fibres, hence the designation “regenerated fibre”.

Viscose is produced using several chemical processes that consume large quantities of water, energy and chemicals, which are an environmental problem, both in terms of production and disposal.


Pros:             Viscose is moisture-absorbent, breathable, comfortable to wear and hangs beautifully.

Cons:            Very fragile when wet, creases easily, high shrinkage, not as colourfast as silk or polyester


TIP: Can be tumble-dried on low and line dried to reduce creasing and to retain the durability of the garment.  Viscose often requires steaming or ironing, (so we recommend the purchase of a steamer) 


Environmentally-responsible alternatives (we’ve chosen to focus on)


FSC -Forest Stewardship Council – Forests For All Forever 

FSC is an independent, non-profit organisation that protects forests for future generations.


EcoVero ™

Ecovero is a non-profit organisation that uses FSC certified wood, and the manufacture of the viscose fibre takes place in a closed system, reusing the water and chemicals.


Polyester is a synthetic material - a chemical fibre made from crude oil/plastic. It has a multitude of textures and properties. There are many forms of polyester, and its breathability largely depends on the fibre quality, and the way it is woven determines how permeable the fibre is. 

Polyester had its first heyday in the ‘70s... “Think” knitted tracksuits from the ‘70s, when it became the notorious fabric that gave the polyester the reputation it, in many ways, still has today: a non-breathable material.

Today, polyester is very different. It is a fibre that has been developed and refined as well as supplemented with properties that you don’t get in other materials. Polyester is a man-made fibre that can be developed and manipulated just as we want it... This is why it is also the most widely used fibre for high performance clothing today.


Pros:              Lightweight, strong, colourfast, glossy, doesn’t crease and the prices are relatively low

Cons:             Not as breathable as natural fibre, tends to be static.


TIP: To wash away the odour of sweat, use a special detergent. The same as for sportswear, to reduce static electricity use fabric softener when you wash your clothes.


Environmentally-responsible alternatives (we’ve chosen to focus on)


Genanvendt polyester:

Due to the durability of the fibre, polyester is one of the best fibres to recycle, making it a more sustainable alternative, using less CO2. By using recycled polyester, we help keep bottles and other plastics out of landfills and oceans.


Acrylic is a synthetic material - a chemical fibre.  Acrylic is very popular in knitwear, as it is a good imitation for wool and mohair as well as other hard fibres. It can be used in a knitted blend, as it produces the feel desired from the knit.


Pros:              Mimics expensive yarns at a cheaper price, holds its shape and colour 

Cons:             Not as breathable as natural fibre, tends to be static.


Down primarily comes from geese as goose down has a high insulation capacity and



Pros:              High insulation capacity makes for a warm and light jacket

Cons:             Requires special washing and drying.


Environmentally-responsible alternatives (we’ve chosen to focus on)


RDS - Responsible Down Standard 

RDS is an independent, non-profit organisation. The standard protects animal welfare ensuring that the animals live under decent conditions and are not plucked alive.


Denim is a relatively thick and sturdy material consisting of a twill-threaded cotton. 

Denim sometimes also includes both polyester and elastane.  As a material, denim is usually used for jeans and denim jackets. Denim is great at giving a cool look... the unique denim edge.


Denim is hard on the environment with a very high water consumption. The manufacture of one pair of jeans uses 7,000-8,000 litres of water, and the indigo dye is hard on the environment if not kept in a closed water system.


Pros:              Durable material, long life 

Cons:             Often made of a fabric composition that does not live up to the intended purpose. The denim twill itself does not have major cons.


TIP: You shouldn’t wash your jeans as often as other materials. We recommend that you make do with washing your jeans every other month. If you feel that your jeans are starting to smell in the meantime, a good tip is to put them in the freezer.  This kills the bacteria...


Environmentally-responsible alternatives (we’ve chosen to focus on)


Ozone and laser techniques both save a lot of water. Between 70 and 80% of the total water consumption can be saved. Change the cotton fibre in the denim weave to a sustainable alternative such as BCI or organic cotton.

Denim Hunter Designer Jeans

Denim Hunter is a Danish jeans brand created by people with opinions and attitude to the design of clothes and fashion jeans. We are 100% dedicated to the fashion trade and has textile experts with many years of expertise in developing the perfect pair of jeans. At Denim Hunter we don’t believe in  the ideal measurements, because women are naturally different. Therefore, we tailor different lines of jeans to ensure you can find a pair that will fit you. Because all women deserve cool jeans!